Responsive search ads (RSA) testing can be daunting yet rewarding.
Google sending the expanded text ad (ETA) the way of the dinosaur disappointed many advertisers and marketers.
But the opportunities that await those willing to test RSAs are considerable, especially when paired with the intelligence of broad match.
However, if you haven’t been keeping a close eye on these changes – or if running Google Ads campaigns is just one of your job responsibilities – it can be confusing to know what to do.
