The demise of last fall’s two biggest fantasy football players turned into an ugly reality for broadcasters’ bottom lines in September.
According to new data from Standard Media Index, broadcast television spend fell 13.2 percent in September versus the previous September, when revenue swelled because of the freewheeling spending of dueling fantasy football companies DraftKings and FanDuel. Those companies—which rose quickly last year and fell even quicker—spent nearly $100 million less last month across broadcast and cable than they did the previous September.
