Alternative TV networks — including new digital OTT TV services, traditional cable and others — continue to spend more in national TV advertising so far this season versus the same period a year ago.
NFL Network leads this group– $38.9 million, up from $30.9 million a year, while Sony’s PlayStation Vue is at $36.8 million, rocketing up from $1.5 million a year ago.
Hulu is at $31.5 million versus $24.3 million, according to iSpot.TV, for the period from September 19 through December 12.
Amazon Prime Video is also a big spender, more than doubling its spending to $16.9 million versus $7.9 million a year ago. Netflix is at $7.4 million so far this year, versus $4.0 million a year ago.
