Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is a case for and against using them.
What types of brand and competitor keywords are there?
Brand and competitor keywords have four variations:
- Your own business brand.
- Your competitor’s business brand.
- Third-party brands that you sell.
- Third-party brands that you do not sell but directly compete with the brands that you do.
