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When to use branded and competitor keywords in PPC

December 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is a case for and against using them.

What types of brand and competitor keywords are there?

Brand and competitor keywords have four variations:

  • Your own business brand.
  • Your competitor’s business brand.
  • Third-party brands that you sell.
  • Third-party brands that you do not sell but directly compete with the brands that you do.

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