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Google advertisers are confused between support and sales – we asked for clarification

January 23, 2024

Google is concerned there may be confusion around the roles of its sales and support departments.

Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions.

The employees making those calls are members of the sales team, not support, according to a Google spokesperson. The sales team has competitive targets and is rewarded with performance-related commissions, which may explain why they’re so aggressive in their outreach. (Editor’s note: Working on commission does not excuse overly aggressive or misleading outreach.)

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