Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters.
This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins.
Setting up local ranking reports
The first thing any local SEO needs to know is how to set up local rank tracking using a tool that has geo-grid map capabilities.