The idea of staffing a content team and building a “brand newsroom” is enough to give some marketers a panic attack. But it’s less complex than you think.
First, evaluate what internal resources you already have. That’s going to be the biggest factor that determines the mix of in-house employees and freelancers you need to deliver based on the strategy you’ve outlined.
Most successful brand publishers take a hybrid approach to their newsrooms. A core in-house team serves as the protector of the brand voice, distributes and measures content, and optimizes editorial strategy; freelancers add subject matter expertise and storytelling firepower to the mix.
