Despite direct competition from Facebook and other tech giants, Snapchat is positioned for “explosive” growth in ad revenue over the next few years.
That’s according to a new forecast from eMarketer, which predicts that the playful messaging app will generate $366.69 million in ad revenues this year. Even more remarkable, the research firm expects that figure to jump to $935.46 million, next year.
Cathy Boyle, principal analyst at eMarketer, says Snapchat’s bright outlook has everything to do with its young user base.
