At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers.
As a marketer myself, I find that having additional context about the landscape can be helpful. To that end, let’s look at the bigger picture, starting with our global population. There are currently 7.3 billion people on the planet Earth. Of those, over 40 percent, or just over 3.4 billion, are online. What’s astounding is that fact that in 1995, less than one percent of the world had internet connectivity.
