Whether we like it or not, each one of us is now a “personal brand” online.
In fact, at this very moment, others are viewing your LinkedIn profile and making snap decisions about whether or not to give you business, hire you for a service, request a media interview, offer you a full-time position and much more.
Now, rather than produce an all-out panic or send you into a tailspin or terror, I found one of North America’s leading experts on Personal Branding and asked for his advice on what we can do about the situation over on LinkedIn.
