The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness.
A new Olympic ad from Gillette tackles a familiar angle on sports-themed marketing—the grueling road to greatness. But the three-minute spot, “Perfect Isn’t Pretty,” created by Grey New York, breathes new life into the trope with “Unstoppable,” an original song from pop singer and songwriter Sia, featuring a rapped verse from Pusha T of Clipse and percussion from Olodum, the iconic samba-reggae group from Brazil.
