When executed properly, account-based marketing (ABM) is more than just a popular buzzword for sales and marketing. When executed in conjunction with sale initiatives, it can provide a significant boost to the campaign’s KPIs.However, when a ABM campaign is launched simply to keep up with the times, it can end up a giant waste of money.
Here are 4 tips for companies looking to launch (or re-launch) a ABM campaign for their brand.
