Snapchat is trying to reassure marketers that it’s a safe place to advertise, striking deeper partnerships with outside companies to monitor its systems and protocols.
Snapchat is working with Integral Ad Science, DoubleVerify and Moat to evaluate its technology and procedures for addressing brand safety.
“The Snapchat brand safety protocol is designed to block any ads from appearing adjacent to user-generated content that is determined to be inappropriate or objectionable,” DoubleVerify said in a statement Tuesday.