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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: SensorTower

Travel app installs jump 123% post-pandemic

June 21, 2021

Via: Business of Apps

After a year of losses, travel apps are finally seeing the light at the end of the tunnel. With some 44% of Americans now fully vaccinated, travel app installs have noted increases of 123% in May 2021 to 24.7 million, […]

Top mobile games account for 64% in player spending in US

June 18, 2021

Via: Business of Apps

The leading 100 mobile games in the US for revenue accounted for 64% of all player spending which is a near 5% rise over spending in 2017. That’s according to new research from SensorTower which examined the data between 2017 […]