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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: #sales prospecting

Where Your ABM Is Missing the Mark & How to Reach More Prospects

January 29, 2021

Via: Rachel Oldford

Account-based marketing (ABM) is a powerful tool when used properly—and a challenging approach if the right strategies are not efficiently put in place. While many companies say that they have doubled their ROI from using ABM, there are still some organizations […]