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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: branded ads

Three quarters of Brits choose to view ads for free content

October 6, 2022

Via: Business of Apps

Concerns over privacy and new regulations have made it more difficult to target consumers online. Increased awareness means that consumers are also taking more control over their own data and the expectations they have of branded ads. However, regardless three […]