Top

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom...

Tag: brand purpose

As CMOs seek to fortify pandemic gains, confusion grows around brand purpose

June 24, 2021

Via: Marketing Dive

As the world emerges from the haze of the coronavirus pandemic, marketers are tasked with quickly deciphering the changes to consumer behavior and pivoting to a post-pandemic reality. This is especially true for perpetually under siege chief marketing officers — […]