Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: brand attention

As More Consumers Than Ever Make Belief-Driven Purchases, It’s Worth It for Brands to Take a Stand

October 2, 2018

Via: Adweek

Taking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too. A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found […]