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Tag: brand attention

As More Consumers Than Ever Make Belief-Driven Purchases, It’s Worth It for Brands to Take a Stand

October 2, 2018

Via: Adweek

Taking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too. A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found […]