Tag: BBC

Digital Media & Mobile, Media

Virtual Influencers Lead to Virtual Inauthenticity

May 15, 2018

Via: Adweek

A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle—with Vogue dubbing one […]