Tag: AppNexus

Media, Television

A simplified, unified TV industry will help marketers win

July 17, 2018

Via: Ad Age

TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing […]

Digital Media & Mobile, Media

Does AT&T Prove Telcos Are Sleeping Giants Of Mobile Marketing?

July 5, 2018

Via: Media Post

It’s all about the data, right? We’ve all heard endlessly how it’s the new oil, and so it’s little surprise to see that the holding companies are getting in on the act. Just this week, IPG confirmed it is buying […]