October 15, 2018
Via: AdweekListerine mouthwash has been available in the U.S. since 1879. But its parent, healthcare company Johnson & Johnson, found Chinese consumers reacted poorly to existing formulations of its antiseptic mouthwash. Enter Alibaba’s Tmall Innovation Center, or TMIC, which works with […]
July 25, 2024
July 18, 2024