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Tag: Alibaba

How Data From Alibaba Helped Make Fruity Listerine and Spicy Snickers

October 15, 2018

Via: Adweek

Listerine mouthwash has been available in the U.S. since 1879. But its parent, healthcare company Johnson & Johnson, found Chinese consumers reacted poorly to existing formulations of its antiseptic mouthwash. Enter Alibaba’s Tmall Innovation Center, or TMIC, which works with […]