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Tag: Advanced ABX

Breaking B2B Boundaries: The Transition from ABM to Advanced ABX

September 22, 2023

Via: Naomi Miles

B2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing […]