Tag: adidas original


How Adidas Originals surpassed Adidas on social media

June 21, 2016

Via: Digiday

Adidas’s lifestyle brand, Adidas Originals, has a strong social media following based around its collaborations with a long list of designers and celebrities, a tradition that Adidas Originals general manager Arthur Hoeld said dates backs to the 1980s. “Looking back […]