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Tag: adidas original

How Adidas Originals surpassed Adidas on social media

June 21, 2016

Via: Digiday

Adidas’s lifestyle brand, Adidas Originals, has a strong social media following based around its collaborations with a long list of designers and celebrities, a tradition that Adidas Originals general manager Arthur Hoeld said dates backs to the 1980s. “Looking back […]