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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: adaptive analytics

It’s Time for Action: Why 2016 Will be the Year of Customer Experience Design

January 7, 2016

Via: Digital Marketing Magazine

2015 has been another tough year for marketing teams with customer service mishaps hitting the headlines across the financial services and telecoms industries. Delivering a consistently positive customer experience is ever more essential to a business, but still exceptionally challenging […]