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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Abercrombie & Fitch

Hollister unveils gamer apparel from new ‘chief gaming scout’

October 15, 2021

Via: Marketing Dive

Hollister is angling to meet Gen Z consumers by going all in on gamer culture. Teenagers — the clothing brand’s target audience — are heavily interested in video games and video game streaming, especially Fortnite, which Bugha professionally plays. By […]