Tag: Abercrombie & Fitch


Hollister unveils gamer apparel from new ‘chief gaming scout’

October 15, 2021

Via: Marketing Dive

Hollister is angling to meet Gen Z consumers by going all in on gamer culture. Teenagers — the clothing brand’s target audience — are heavily interested in video games and video game streaming, especially Fortnite, which Bugha professionally plays. By […]