Tag: apple

August 2, 2021

It seems that Apple’s changes to App Tracking Transparency have had less of an effect on the performance of ad targeting in mobile games than many predicted. According to new data from Apptopia, no clear trend to affect game download […]

June 18, 2021

Marketers in general are reeling from Apple’s new digital privacy protections. Is Apple about to destroy email marketing as we know it? Not necessarily, experts say. But it will change the way commercial email senders operate. Apple says its new […]

June 15, 2021

Apple has expanded its privacy options just in time for the Worldwide Developers Conference (WWDC) 2021. The company updated a range of features across its iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 portfolio. App users can now more […]

June 14, 2021

Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into […]

June 10, 2021

Apple previewed new privacy protections across its operating systems at its annual Worldwide Developers Conference (WWDC) on Monday, revealing how the company plans to bolster its self-described “legacy of privacy leadership” to differentiate itself from competitors including Facebook and Google. […]

June 7, 2021

Snap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap […]

May 27, 2021

Epic Games has just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a more subtle approach against Apple. On Thursday, an academic paper was published by two legal and business scholars funded by Facebook. […]

May 21, 2021

Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they were unable to before. There are exceptions. If […]

May 14, 2021

Often when we talk about trust, it’s in the context of something that’s been lost — and the massive costs involved. In 2018, Accenture did a survey of 7,000 companies and found that more than half of them had experienced […]

April 26, 2021

Apple will soon be adding a new advertising feature to its Search tab. According to the Financial Times, Apple Suggested ads will be located in the Search tab resembling Google search ads. Advertisers can promote their apps here even before […]

April 9, 2021

As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also […]

February 27, 2019

The Shot on iPhone campaign has long been known for highlighting the surprisingly artistic shots that can be captured by just about any caliber of photographer. Now the outdoor-focused effort is heading onto the ice and behind the scenes of […]

June 15, 2018

Apple’s marketing is about association. Sometimes it seems as if there is some Apple product intelligently placed in just about every major Hollywood film. Maybe it’s Tom Cruise in the latest Mission Impossible movie making a quick call on an […]

June 14, 2018

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat […]

June 5, 2018

Facebook reached data-sharing partnerships over the past decade with at least 60 device-makers—including Apple, Samsung, Microsoft, BlackBerry and Amazon—but according to a New York Times report, those partnerships may have dug deeper into users’ personal data than previously thought. The […]

April 16, 2018

Native advertising and “content discovery” platform Taboola has an ambitious plan to help people discover even more content, specifically “news.” The company, which is best known for enabling brands to scale native advertising across the open Web, has struck a […]

June 6, 2017

Even as data is becoming an increasingly hot commodity for targeting online ads, Apple is launching a way to prevent brands from getting too digitally close for comfort. An upcoming desktop version of Apple’s Safari browser will automatically block ad tracking across the internet. The feature, announced today at […]

December 12, 2016

been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek’s picks for the 10 best ads of 2016 are an extremely varied collection, from comedy to drama […]

November 14, 2016

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don’t be surprised if help comes in the form of sponsored voice messages from Tide or Johnnie Walker. After years of hype, Amazon, […]

November 4, 2016

When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald’s and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and iPads. While iAd’s flashy banner ads ultimately failed, […]