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iOS 14.5 is not disrupting in-game ad performance after all

August 2, 2021

Via: Business of Apps

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It seems that Apple’s changes to App Tracking Transparency have had less of an effect on the performance of ad targeting in mobile games than many predicted.

According to new data from Apptopia, no clear trend to affect game download performance was observed after the roll-out of iOS 14.5.

iOS 14.5 adoption was around 70% to 75% in June 2021 and yet game monetisation performance has remained largely the same ever since.

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