The next time you need help removing a stain from clothing or are searching for cocktail recipes, don’t be surprised if help comes in the form of sponsored voice messages from Tide or Johnnie Walker.
After years of hype, Amazon, Google and Apple’s vision for the Internet of Things is starting to come to fruition with the rollout of smart home devices like Amazon Echo, Google Home and Apple’s Siri and its HomeKit, which launched in September. In fact, 6.3 million voice assistants will be shipped in 2016, amounting to $890 million, according to research firm Futuresource Consulting. No surprise then that marketers are hoping to cash in on this new AI technology by embedding voice-activated experiences.
