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Tag: apple


Advertising Technology

What Chatbots Are Teaching Us About the Future of Marketing

October 31, 2016

Via: Adweek

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay […]


Advertising & Branding

The 10 Most Watched Ads on YouTube in September

October 14, 2016

Via: Adweek

Marketing giants Apple and Amazon finished No. 1 and No. 2 on Adweek and Google’s YouTube Ads Leaderboard for September, ranking the most-viewed spots on the video platform, as they launched campaigns for the iPhone 7 and Echo, respectively. Meanwhile, […]


Advertising & Branding

This Bold Motorola Ad Has Some of the Most Damning Anti-Apple Copy We’ve Seen

September 16, 2016

Via: Adweek

In the mid-aughts, Motorola’s Razr was the it phone. Until the iPhone came along. So, it’s easy to imagine Motorola’s excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to […]


News

Four exciting changes for marketers from Apple’s WWDC 16

June 14, 2016

Via: Econsultancy blog

For tech enthusiasts and professionals, all eyes were on Apple’s annual WWDC event yesterday. For many, the hope was to see Apple’s developments in AI, home automation and the advancement of Siri. While these things are interesting and give clear […]