Category: Platforms & Software

May 11, 2023

Google’s AI-fueled Bard, widely recognized as its answer to ChatGPT, is getting a swath of buzzy new features as the tech giant looks to stay competitive in an increasingly popular generative AI space. At its core, the tool has notably […]

May 11, 2023

Meta Platforms is introducing new advertising products that use artificial intelligence (AI) to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan Thursday, show the Facebook and Instagram owner following its tech peers […]

May 8, 2023

Microsoft Advertising today announced a new API – ads for chat API – which will allow publishers, online services and apps to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, […]

May 5, 2023

There is a not-so-quiet revolution going on in marketing: 73% of companies use generative AI tools to create text, images, videos or other marketing content, according to The State of GenAI Chatbots in Marketing, a study by Botco.ai. Email ranks […]

May 4, 2023

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. […]

May 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links […]

May 1, 2023

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, […]

April 26, 2023

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least […]

April 20, 2023

Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations New welcome tutorial. Google Analytics has […]

April 19, 2023

An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the […]

April 12, 2023

LinkedIn has announced some new updates to its Audience Network ads, which will make it easier to connect with LinkedIn users outside of the app. LinkedIn’s Audience Network enables you to expand your campaigns to third-party websites that have partnered […]

April 4, 2023

You can now modify and create events in Google Analytics 4 (GA4) using regular expressions (regex). This update is a welcome addition to Google Analytics, as regex support was not previously available for these tasks. Utilizing regex to create events […]

March 28, 2023

Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and ecommerce has been strong as Google continues to prioritize Performance Max and automation. Google’s […]

March 21, 2023

This week, the House Energy and Commerce Committee will hold a full committee hearing with TikTok CEO Shou Chew to discuss how the platform handles users’ data, its effect on kids, and its relationship with ByteDance, its Chinese parent company. […]

March 10, 2023

YouTube provides a built-in analytics platform to help you understand your channel’s performance. If you’re used to Google Analytics, YouTube Analytics is a lot easier to use and understand. But discerning the reasons behind performance on YouTube can be difficult. […]

March 7, 2023

Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when searches for “book a flight” are up over 70%. Additionally, 40% of leisure travelers […]

February 24, 2023

With so many tools and applications available for our industry, it is impossible to know about every single one. There are questions about what they do, how much they cost, what they are used for, and so many other questions […]

February 23, 2023

Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase. But influencer marketing on social media is more complex, and like any content marketing, its […]

February 23, 2023

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its […]

February 22, 2023

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about […]