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Meta bets its advertising scale can differentiate new generative AI tools

May 11, 2023

Meta Platforms is introducing new advertising products that use artificial intelligence (AI) to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan Thursday, show the Facebook and Instagram owner following its tech peers in investing more heavily in AI as the sector hits fresh peaks of hype driven by the popularity of software like ChatGPT.

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