Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase.
But influencer marketing on social media is more complex, and like any content marketing, its connection to the bottom line usually isn’t direct. How can you create a social media influencer program that elicits metrics that get the results you want?
Tracking influencer key performance indicators (KPIs) requires structuring a program that uses metrics to identify influencers. It incorporates the most valuable success metrics and uses tools to help you assess and optimize what works.
