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AI Rise: Most Firms Are Using It For Marketing Despite Inaccuracies

May 5, 2023

Via: MediaPost

There is a not-so-quiet revolution going on in marketing: 73% of companies use generative AI tools to create text, images, videos or other marketing content, according to The State of GenAI Chatbots in Marketing, a study by Botco.ai.

Email ranks near the top. Brands are using AI for:

  • Website copy — 48%
  • Email Copy — 44%
  • Social Media Copy — 42%
  • Social Media Images — 39%
  • Chatbots for Customers — 37%
  • Website Images — 36%
  • SEO Content — 35%
  • Blog Posts — 33%
  • Marketing/Sales Collateral — 33%

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