There is a not-so-quiet revolution going on in marketing: 73% of companies use generative AI tools to create text, images, videos or other marketing content, according to The State of GenAI Chatbots in Marketing, a study by Botco.ai.
Email ranks near the top. Brands are using AI for:
- Website copy — 48%
- Email Copy — 44%
- Social Media Copy — 42%
- Social Media Images — 39%
- Chatbots for Customers — 37%
- Website Images — 36%
- SEO Content — 35%
- Blog Posts — 33%
- Marketing/Sales Collateral — 33%