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Google Analytics Introduces Regex Support For Event Creation

You can now modify and create events in Google Analytics 4 (GA4) using regular expressions (regex).

This update is a welcome addition to Google Analytics, as regex support was not previously available for these tasks.

Utilizing regex to create events in GA4 offers several advantages over the standard method, particularly in the following areas:

  • Flexibility: Regex allows you to match multiple variations of an event name or condition with a single expression. For example, you can use regex to create a single event for all form submissions by matching various IDs with a single expression.

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