Back in 2012, I had written that SEO was dead. I fully admit that I was posting it as linkbait to get people to read the article. At that time, I was pushing hard for SEO consultants to stop wasting all of their time backlinking and scheming and… instead… focus on the quality of the content and optimizing conversion rates. In that decade, that’s exactly what I did and it was incredibly good for my agency.
Simultaneously, I also watched as old-school SEO consultants crashed and burned. While they focused on backlinks, ranking, and gaming algorithms, we focused on creating compelling content libraries, superior visuals, and incorporating them into omnichannel digital strategies.
