As a leader, you can leverage your LinkedIn presence and become the face and voice of your brand. But many leaders make lasting mistakes that hinder their long-term success on the platform.
With 180 million senior-level influencers on LinkedIn, a lack of engagement or posting will cost you visibility in your industry and the opportunity to maximize revenue. LinkedIn is unlike any other platform, in that it creates niche communities and topic threads for specific industries. This is a goldmine opportunity for leaders to shine as authorities in their respective topics.
