Tag: ad targeting

Marketing Channels, Web Advertising

New Report Looks at Emerging Ad Targeting Alternatives in a Post-Cookie World

May 31, 2023

Via: Social Media Today

As online platforms move to phase out data tracking elements, including cookies, that’s increasingly prompting significant shifts in digital marketing strategies, as businesses seek new means to maximize their ad spend, via alternative data sources. But what data sources can […]

Marketing Channels, Social Media Marketing

Meta aims to increase transparency in ad targeting for Facebook and Instagram users

February 14, 2023

Via: Search Engine Land

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and […]

Marketing Channels, Social Media Marketing

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

January 24, 2023

Via: Social Media Today

Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]


Meta adds additional ad targeting restrictions for teen users

January 12, 2023

Via: Marketing Dive

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]

Marketing Technologies, Other Technologies

Ad Targeting Is Moving To A Cohort Model, Especially For Retail

October 14, 2022

Via: AdExchanger

How do you deliver personalized marketing without being creepy or violating a privacy policy? Google, and every other ad tech company, is trying to answer this question. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury […]

Big Data, Customer Data

LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

December 2, 2021

Via: Social Media Today

Amid the evolving data privacy landscape, and significant changes to how apps can collect data as a result of regulatory shifts and operating system updates, social platforms are working to establish new data collection processes, in order to ensure that […]

Marketing Technologies, Mobile Marketing

iOS 14.5 is not disrupting in-game ad performance after all

August 2, 2021

Via: Business of Apps

It seems that Apple’s changes to App Tracking Transparency have had less of an effect on the performance of ad targeting in mobile games than many predicted. According to new data from Apptopia, no clear trend to affect game download […]

Marketing Channels, Social Media Marketing

Facebook revenue rises 56%, but ad-targeting headwinds loom large

July 29, 2021

Via: Marketing Dive

Examined in a vacuum, Facebook delivered a strong Q2 as advertising demand rebounded following a patchy pandemic period. The recovery manifested in both higher ad prices and gains made in the total number of ads delivered. Other platforms, including Google […]


Android users will be able to opt-out of tracking by the end of 2021

June 8, 2021

Via: Business of Apps

Google has followed in the footsteps of Apple and will allow users of its Android operating system to opt-out of being tracked by advertisers. The changes will be implemented later this year as a growing number of marketers and app […]