Tag: ad targeting

May 31, 2023

As online platforms move to phase out data tracking elements, including cookies, that’s increasingly prompting significant shifts in digital marketing strategies, as businesses seek new means to maximize their ad spend, via alternative data sources. But what data sources can […]

February 14, 2023

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and […]

January 24, 2023

Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]

January 12, 2023

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]

October 14, 2022

How do you deliver personalized marketing without being creepy or violating a privacy policy? Google, and every other ad tech company, is trying to answer this question. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury […]

December 2, 2021

Amid the evolving data privacy landscape, and significant changes to how apps can collect data as a result of regulatory shifts and operating system updates, social platforms are working to establish new data collection processes, in order to ensure that […]

August 2, 2021

It seems that Apple’s changes to App Tracking Transparency have had less of an effect on the performance of ad targeting in mobile games than many predicted. According to new data from Apptopia, no clear trend to affect game download […]

July 29, 2021

Examined in a vacuum, Facebook delivered a strong Q2 as advertising demand rebounded following a patchy pandemic period. The recovery manifested in both higher ad prices and gains made in the total number of ads delivered. Other platforms, including Google […]

June 8, 2021

Google has followed in the footsteps of Apple and will allow users of its Android operating system to opt-out of being tracked by advertisers. The changes will be implemented later this year as a growing number of marketers and app […]