YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos.
When the timestamp is added, a shopping cart button will appear at an optimal moment when there is an anticipated increased chance of engagement.
Why we care. Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions.
Why now. The move will give back some control to creators and sponsors ahead of YouTube’s decision to sunset some ad controls for newly uploaded videos next month for the following ad types:
