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Facebook revenue rises 56%, but ad-targeting headwinds loom large

July 29, 2021

Via: Marketing Dive

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Examined in a vacuum, Facebook delivered a strong Q2 as advertising demand rebounded following a patchy pandemic period. The recovery manifested in both higher ad prices and gains made in the total number of ads delivered. Other platforms, including Google and rival social media companies like Twitter and Snapchat, have felt newfound tailwinds as digital becomes a larger priority for marketers navigating the COVID-19 crisis.

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