As online platforms move to phase out data tracking elements, including cookies, that’s increasingly prompting significant shifts in digital marketing strategies, as businesses seek new means to maximize their ad spend, via alternative data sources.
But what data sources can you use as alternatives, and can they possibly be as effective?
This is the focus of a new survey report from Accenture, in which the Accenture team has sought to uncover the latest trends and approaches in data tracking, while also testing alternative methods, with a focus, in this instance, on Pinterest.
