Amid the evolving data privacy landscape, and significant changes to how apps can collect data as a result of regulatory shifts and operating system updates, social platforms are working to establish new data collection processes, in order to ensure that marketers can still reach their target audiences, without using previously available insights.
LinkedIn’s looking to address this with the implementation of various new processes, including a new ‘Group Identity’ targeting option, which will utilize its own first-party data, as entered on user profiles, to categorize audiences into more segments.
