Category: Digital Media & Mobile

June 13, 2018

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]

June 13, 2018

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]

June 12, 2018

When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even possible, what this meant for Facebook and, more broadly, whether […]

June 8, 2018

With a stronger focus on live TV programming — and premium advertising pricing for that content — Turner is launching a new ad unit focused on live sports through its digital platforms. Turner Sports Live says its new business unit […]

June 5, 2018

Three years after first going down the rabbit hole that is digital advertising, longtime New Yorker contributor Ken Auletta has emerged with another book, Frenemies, which publisher Penguin Random House describes as “Auletta’s reckoning with an industry under existential assault.” […]

June 5, 2018

Are Facebook and Twitter becoming like older-targeted TV networks? A new Pew Research Center survey says roughly half of U.S. teenagers are using Facebook. Three years ago, it was 71%. Twitter’s current number is 32% — roughly the same as […]

June 4, 2018

Ipsy, a Los Angeles-based beauty subscription service, is having a rocky start to pride month. The brand is at the center of a social media scandal after publishing a video on June 1 to kick off Pride Month. The video, […]

June 1, 2018

The time we spend on our connected devices keeps rising. Daily digital media usage among adults now comes in at 5.9 hours, and the majority of that time is spent on mobile devices. We’re hooked. In fact, mobile is the […]

May 30, 2018

As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on your email list using the platform. With […]

May 30, 2018

Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still either neglected to prepare for the […]

May 24, 2018

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]

May 24, 2018

When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow a chain store. Still, no mobile presence is apparently […]

May 23, 2018

The Video Advertising Bureau is launching a video marketing campaign with a twist. While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, […]

May 18, 2018

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- […]

May 17, 2018

The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising, GDPR will in fact be the catalyst for a […]

May 16, 2018

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]

May 15, 2018

A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle—with Vogue dubbing one […]

May 10, 2018

Mobile ad fraud is worse than ever, new research suggests. Compared to 2017, mobile ad fraud rates almost doubled, notes mobile attribution provider Adjust. Throughout the year, Adjust’s fraud prevention technology rejected 7.3% of all paid installs. The fraud rates […]

May 8, 2018

Following up on its study on the advertising experience last year, the FreeWheel Council for Premium Video recently conducted research in partnership with Realeyes focused on better understanding the impact of ad length on the ad experience and business outcomes. […]

May 7, 2018

Trying to stand out on an application with more than 800 million monthly users is no easy task. While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo- and video-sharing network last year, they’re […]