When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow a chain store.
Still, no mobile presence is apparently where a lot of folks draw the line, according to fresh findings from Facebook and Factworks.
The market research firm surveyed more than 6,000 local businesses and over 10,000 people in the United States, along with Canada, the United Kingdom, Germany, France, Italy, Spain, and Poland.
What the researchers found was that having a mobile strategy is crucial for both attracting new customers to a local business and retaining existing customers.
That’s a problem considering that less than half of local businesses are optimizing their marketing for mobile.
