Tag: algorithm

Marketing Channels, Social Media Marketing

How the YouTube algorithm works: What marketers need to know

February 17, 2023

Via: Search Engine Land

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005. Clearly, YouTube is doing something right with its […]

Content & SEO, Marketing Channels

A Complete Guide To the Google Penguin Algorithm Update

June 7, 2022

Via: Search Engine Journal

Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as […]

Content & SEO, Marketing Channels, Web Advertising

Lessons from Winners & Losers in Google’s Product Reviews Update

April 27, 2021

Via: Search Engine Journal

On April 8th, 2021, Google announced it was releasing its Product Reviews algorithm update. The update is meant to reward “product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Google. […]

Marketing Channels, Web Advertising

The Complete List of Google Penalties and How to Recover

March 29, 2021

Via: Search Engine Journal

There is a lot of misinformation FUD (fear, uncertainty & doubt) surrounding Google penalties. The most common is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda are not actually penalties; they are algorithms. Algorithms rely on […]

Content & SEO, Marketing Channels

Enterprise Ecommerce Sites Can Win Big With an SEO Strategy

March 19, 2021

Via: Search Engine Journal

The world of SEO is always changing as Google adjusts its algorithm based on click data, site speed, links, location, personalized results, and numerous other factors. In ecommerce, the pandemic has emphasized the need for organizations to be agile in […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

How Instagram’s Algorithm Works & IG Content Best Practices

February 17, 2021

Via: Search Engine Journal

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A […]

Digital Media & Mobile, Media

Facebook’s changing the news feed again to make it more “informative”

August 12, 2016

Via: Marketing Land

It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time, Facebook is adding a new signal to its algorithm to show people more “informative” stories. What does that mean? It sounds like it means cooking […]

Social Media Marketing

Instagram is shaking up its feed with an algorithm: what brands need to know

March 18, 2016

Via: Econsultancy blog

Brands could find that their efforts to market to users on Instagram are about to get more complicated. On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away […]