Tag: algorithm

Content & SEO, Marketing Channels

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance

January 18, 2024

Via: Search Engine Journal

With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO professionals […]

Content & SEO, Marketing Channels

How To Always Survive Algorithm Updates Using AI: The Ultimate Search Engineer’s Guide

November 1, 2023

Via: Search Engine Journal

If you’ve ever felt like you’re on a rollercoaster ride with Google’s ever-changing algorithms, you’re not alone. Google’s Core Algorithm Updates are known for keeping you on your toes, and it’s become increasingly challenging to keep up – not to […]

Marketing Channels, Social Media Marketing

Facebook can be sued over biased ad algorithm claims, court rules

September 26, 2023

Via: Search Engine Land

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law […]

Content & SEO, Marketing Channels

Information gain in SEO: What it is and why it matters

July 25, 2023

Via: Search Engine Land

A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google to prioritize […]

Marketing Channels, Social Media Marketing

How the YouTube algorithm works: What marketers need to know

February 17, 2023

Via: Search Engine Land

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005. Clearly, YouTube is doing something right with its […]

Content & SEO, Marketing Channels

A Complete Guide To the Google Penguin Algorithm Update

June 7, 2022

Via: Search Engine Journal

Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as […]

Content & SEO, Marketing Channels, Web Advertising

Lessons from Winners & Losers in Google’s Product Reviews Update

April 27, 2021

Via: Search Engine Journal

On April 8th, 2021, Google announced it was releasing its Product Reviews algorithm update. The update is meant to reward “product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Google. […]

Marketing Channels, Web Advertising

The Complete List of Google Penalties and How to Recover

March 29, 2021

Via: Search Engine Journal

There is a lot of misinformation FUD (fear, uncertainty & doubt) surrounding Google penalties. The most common is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda are not actually penalties; they are algorithms. Algorithms rely on […]

Content & SEO, Marketing Channels

Enterprise Ecommerce Sites Can Win Big With an SEO Strategy

March 19, 2021

Via: Search Engine Journal

The world of SEO is always changing as Google adjusts its algorithm based on click data, site speed, links, location, personalized results, and numerous other factors. In ecommerce, the pandemic has emphasized the need for organizations to be agile in […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

How Instagram’s Algorithm Works & IG Content Best Practices

February 17, 2021

Via: Search Engine Journal

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A […]

Digital Media & Mobile, Media

Facebook’s changing the news feed again to make it more “informative”

August 12, 2016

Via: Marketing Land

It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time, Facebook is adding a new signal to its algorithm to show people more “informative” stories. What does that mean? It sounds like it means cooking […]

Social Media Marketing

Instagram is shaking up its feed with an algorithm: what brands need to know

March 18, 2016

Via: Econsultancy blog

Brands could find that their efforts to market to users on Instagram are about to get more complicated. On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away […]