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Instagram is shaking up its feed with an algorithm: what brands need to know

March 18, 2016

Brands could find that their efforts to market to users on Instagram are about to get more complicated. On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.

Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user. In a blog post, the company explained:

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