Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: Unsplash

Facebook can be sued over biased ad algorithm claims, court rules

September 26, 2023

Via: Search Engine Land

Category:

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled.

The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share illegal material.

Why we care. Brands utilizing Facebook’s ad tools may unintentionally be engaging in discriminatory practices if the platform’s algorithm is found to be biased.

Read More on Search Engine Land