The world of SEO is always changing as Google adjusts its algorithm based on click data, site speed, links, location, personalized results, and numerous other factors.
In ecommerce, the pandemic has emphasized the need for organizations to be agile in their marketing strategies and focus on growing organic traffic, to protect the brand when paid media budget may need to be cut back.
What we learned this past year is that when times get tough, consumers turn to search to find answers to their every need.
