YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005.
Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective?
We wanted to find out, so we read YouTube’s creator documentation and watched a lot of content to discover how YouTube works. We also asked active creators to share how they find the YouTube algorithm in the real world.
