Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices.
The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide format.
For the most part, Google claims to ignore a lot of poor-quality links online, but is still alert and monitoring for unnatural patterns such as link schemes, PBNs, link exchanges, and unnatural outbound linking patterns.
