Category: Customer Data

February 21, 2022

Google said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more […]

January 24, 2022

A growing number of people (81%) are concerned about their social privacy, according to research from Go Verizon. The survey finds that reports of data misuse and privacy violations have left social media increasingly weary of the information they submit […]

January 10, 2022

Apple’s App Tracking Transparency that was rolled out with iOS 14.5 appears to have made no difference in the total number of active third-party trackers, and didn’t affect third-party tracking connection attempts either. That’s according to new research from the […]

January 10, 2022

Researchers have spent years complaining that the largest technology platforms make their products black boxes that are impossible to peer into. But a pair of nonprofits is about to start investigating how one operates outside its own walls. Today, Mozilla, […]

January 5, 2022

Privacy regulators in France are preparing to fine Google around $170 million and Facebook around $68 million for making it too difficult for users to reject tracking cookies, according to a report Wednesday in Politico. The French National Data Protection […]

January 5, 2022

There are many things advertisers don’t know about how cookies — the backbone of programmatic advertising — work. One of them being how they’re obtained. It turns out pretty sneakily on occasion. According to a recent audit, a large number […]

January 4, 2022

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erica Schmidt, Global CEO of Matterkind. Marketing on the web is undergoing a monumental shift […]

December 2, 2021

Amid the evolving data privacy landscape, and significant changes to how apps can collect data as a result of regulatory shifts and operating system updates, social platforms are working to establish new data collection processes, in order to ensure that […]

December 1, 2021

Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a successful campaign without using Big Data when it comes to marketing. Realizing the importance […]

November 30, 2021

The metaverse is currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented […]

November 30, 2021

Brands preparing for the end of the third-party cookie see one possible solution in email, judging by “Life after the third-party cookie,” a study by Lytics, done in conjunction with Sapio. Of the companies polled, 51% plan to spend more […]

November 23, 2021

Over one million GoDaddy hosting customers suffered a data breach in September 2021 that went unnoticed for two months. GoDaddy described the security event as a vulnerability. Security researchers indicate that the cause of the vulnerability was due to inadequate […]

November 11, 2021

The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order […]

November 8, 2021

Google Analytics 4 (or GA4) is a completely new version of Google Analytics. The goal of this post is to share the key differences between Google Analytics 4 and the previous version of Google Analytics that you are probably familiar […]

November 5, 2021

Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce and digital data, there’s been a notable recent uptick in their efforts to acquire first-party ecom data by dangling personalized […]

November 1, 2021

Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users who block the Apple ID for Advertisers (IDFA). Another update — iOS 15 — is coming this […]

October 28, 2021

In an age of “digital revolution,” the world of commerce is typified by value drivers that prize everything faster and better. Even during a deep dive into audience segmentation or analytics, marketers may miss something right in front of their […]

October 28, 2021

Brains hooked up to machines by mad scientists. Tortured spirits stuck between this world and the next. Limp bodies force-fed to stay alive. Any of these creepy horror flick scenarios might be fitting to describe how Facebook treats deactivated accounts. […]

October 26, 2021

In today’s world, data is one of the most precious resources. The more information you collect about your customers or business partners, the better services you can offer them. But, how exactly do you go about collecting data? Do you […]

October 21, 2021

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers,” tweeted Patrick McGee, a correspondent for the […]